HOW MUCH DO YOU KNOW ABOUT ZAIN?

Zain operates in 14 African nations under the name of Celtel and in six African and Middle East states as Zain

Zain has invested more than $10B in Africa since 2005

Celtel is the only alternative operator locally to the market leader Safaricom. Two other players: Econet Wireless and Orange Wireless are also set to roll out this year.

Two thirds of the firm’s 50million customers across Africa and the Middle East were in Africa. The firm plans to achieve 110million subscribers by 2011

‘One Network’ is available in Kenya, Uganda, Tanzania, Uganda, DRC, Nigeria and Sudan.

Zain is a leading telecommunications mobile operator serving over 50million customers in 22 countries across the Middle East and Africa. The Zain Group announced its plans to invest over Ksh.25billion in the next five years to boost its local operations.

The money will finance network and infrastructure development.

The group attributes Celtel perennial failure in the market largely to lack of focus on fundamental requirements such as good network coverage, distribution channels, competitive products and services.

On these three pillars the group plans to bring change in the telecommunications market.

It has however ruled out tariff reduction as the only way of dealing with its customers. It prefers value proposition and relating to clients in the best way.

Zain has announced the creation of the world’s first cross-continental borderless network. The network which extends and links Zain’s ‘One Network’ Service between Africa and the Middle East, will be available to 500 million people stretching from West coast of Africa to the Middle East thus availing affordable cross border communication.